About Us

Southern Tide is an American lifestyle brand rooted in Southern coastal culture, timeless style, and an easygoing approach to everyday dressing. Founded in 2006 by a college student, the brand began with a simple goal: create a high-quality polo that could become a lasting wardrobe staple. Since then, Southern Tide has grown from its signature polo into a broader lifestyle collection for men, women, kids, and families.

Men's apparel remains an important part of the Southern Tide collection, with polos, sport shirts, button-downs, T-shirts, shorts, pants, swimwear, pullovers, jackets, and other layers. The brand combines classic Southern styling with performance-oriented fabrics, making many pieces suitable for golf, weekends, travel, casual offices, outdoor activities, and time by the water.

Women's collections bring the same coastal perspective into dresses, tops, bottoms, activewear, matching sets, and accessories. Lightweight and breathable fabrics, classic colors, relaxed silhouettes, and polished details create versatile pieces that can move between work, weekends, travel, and warm-weather occasions.

Performance is another key part of the brand. Southern Tide offers moisture-wicking, quick-drying, stretch, UV-protective, and cooling apparel across selected collections. Its Coastal Breeze® performance styles are designed for activities such as golf and outdoor recreation while retaining the polished look associated with Southern Tide.

The Southern Tide lifestyle extends beyond clothing. Current collections include collegiate apparel, kids' clothing, beach accessories, bags and wallets, drinkware, home décor, bedding, and other giftable products. Together, these categories create a lifestyle assortment inspired by Southern hospitality, coastal weekends, outdoor adventures, and relaxed gatherings with family and friends.